One of the products that ASG was eager to distribute when the business was created, was the LifeStraw Personal made by humanitarian organisation, Vestergaard Frandsen. These filters provide access to safe drinking water by removing disease-causing pathogens that cause waterborne diseases such as cholera, typhoid and diarrhea in the developing world.
These water borne diseases could also be caught when our water systems have the potential of failing during and after natural disasters such as flooding or earthquakes, causing water contamination. Water treatment, water filtration, water purification as well as health and hygiene are paramount in disease prevention and in providing access to safe drinking water.
Millions of people are trapped in a cycle of disease and poverty because water borne diseases prevent them from having a healthy and normal life. Water borne diseases take away their ability to work their way out of financial crisis and improve their living conditions.
LifeStraw technologies have been distributed to more than 64 countries. The filters are designed to be easy to use and require no electricity or batteries. The personal version is designed for hikers, campers or people displaced by natural disasters.
In November 8, 2013 Typhoon Haiyan, was an exceptionally powerful tropical cyclone that devastated portions of Southeast Asia, particularly the Philippines. It is the deadliest Philippine typhoon on record, killing at least 6,201 people in that country alone. Haiyan is also the strongest storm recorded at landfall, and unofficially the strongest typhoon ever recorded in terms of wind speed. As of January, 2014, bodies are still being found. LifeStraw and associated charities were very responsive to the disaster and distributed thousands of the filters to the ravaged communities.
Vestergaard Frandsen was founded in 1957 by Kaj Vestergaard Frandsen, a former farmer and the grandfather of the current CEO, Mikkel Vestergaard Frandsen. Since then the organisation has produced not only the LifeStraw Personal, but also:
• LifeStraw Guinea Worm
• LifeStraw Family
• LifeStraw Community
• PermaNet – insecticide-treated bed nets
Be sure to keep an eye on the ASG website for an increase in LifeStraw products in the future.